Advertising Week New York 2026

Advertising Week NY by the numbers

Every figure links to where it came from. Attendance for an event that has not happened is a projection, and each row says so rather than presenting it as a count.

• Dates5 to 8 Oct

  Official Advertising Week site. Four days across The Penn District in Midtown Manhattan. Advertising Week New York

• Speakers1,300+

  Official figure for the New York edition. The speaker count is unusually high because the format is many short sessions rather than a single main stage. Advertising Week New York

• Sessions500+

  Official site. Programming runs across multiple venues within the district simultaneously, so no attendee sees more than a fraction. Advertising Week New York

• Connections80,000+

  The organiser's own framing. It counts connections rather than attendees, so it is not comparable with a headcount from another event in this directory. Advertising Week New York

What is Advertising Week NY?

Advertising Week New York is the marketing industry's flagship US week, run by Emerald across The Penn District in Midtown Manhattan. The 2026 dates are 5 to 8 October. Its defining characteristic is format rather than scale: over 500 sessions and 1,300-plus speakers spread across multiple venues in one district, which makes it closer to a festival than a conference. Nobody attends Advertising Week; people attend a personal subset of it.

Who goes to Advertising Week NY?

Brand marketers, agency leadership, media owners, adtech and martech vendors, and the trade press. It skews more senior and more brand-side than a pure adtech expo, and the New York timing pulls in people who would not travel to Cannes. The organiser talks in terms of 80,000-plus connections rather than publishing an attendee headcount.

Advertising Week NY side events

The unofficial programme is arguably larger than the official one. Agencies, holding companies and platforms run their own breakfasts, panels and parties across Midtown all week, many of them open to badge holders and some entirely separate. Because the event is already distributed across a district, the line between official and unofficial is blurrier here than anywhere else in this directory. Aspire does not run any of them.

Advertising Week NY tickets and costs

Registration is open through the official site. An early-bird rate offering 30 per cent off was live when this page was last checked, but the organiser did not publish a standard full price, so the net cost is not stated here. The Penn District is a multi-venue footprint around 100 West 33rd Street, so check which building each session you want is in before you plan a day.

• Early bird30% off

  A 30 per cent early-bird discount was live when this page was last checked on 30 August 2026. The organiser did not publish a standard full price, so the net figure is not stated here. Advertising Week registration

Getting to The Penn District

The Penn District sits directly on top of Penn Station, which makes it the best-connected venue in this directory: LIRR, NJ Transit, Amtrak and six subway lines all arrive underneath it. From JFK allow an hour on the LIRR via Jamaica; Newark is comparable via NJ Transit.

Where to stay for Advertising Week NY

Midtown around Penn Station and Herald Square keeps you inside the footprint. Chelsea and the Flatiron are pleasanter in the evening and still a short walk. New York hotel rates in October are at their annual peak and Advertising Week is one of several events competing for rooms, so book well ahead of the early-bird deadline you are chasing.

What to know before booking Advertising Week NY

The venue is a district, not a building, and that is the single most common planning mistake. Sessions run concurrently across multiple locations and moving between them costs real time in Midtown. Build a schedule around two or three venues per day rather than chasing individual sessions across the footprint. The B2B Marketing Exchange also returns as part of the 2026 programme.

Advertising Week NY: common questions